Every athlete is different, with unique needs and individual tastes. Knowing this, Gatorade came to us to co-create a hydration system that addresses these varied needs, offering a highly customizable take on sports fuel delivery and rethinking everything from the formula to the bottle it comes in.

The Gx system we developed features pods of concentrated Gatorade formulas, with a variety of flavors and functions, for use with a specially designed bottle. A piercer cap punctures the pod, with the clear bottle revealing the interaction between concentrate and water.

The bottles themselves are also customizable, with grip panels available in a range of colors, unique ID ring options and tailored designs for team logos—all adding up to an experience as hardworking and one-of-a-kind as the athletes themselves.